NO-IRON VS EASY IRON

Tom James is pleased to announce the addition of 16 new Turin EZ IRON custom shirtings
Do you buy those “wrinkle free” or “No-Iron” shirts so you can launder them yourself at home?
Our research shows that the majority of consumers who buy these shirts do so to get a shirt that looks better throughout the day – i.e. doesn’t wrinkle like a traditional cotton shirt does in regular wear. I could count on one hand how many of my clients are asking for a shirt they can wash themselves and pull out of a clothes dryer at home to wear without pressing. Clients who have bought these “No Iron” shirts at retail usually send them out for regular commercial laundering just like regular cotton shirts – for the sake of convenience.

Our research also shows that most consumers and a surprising number of retail clothing salespeople don’t realize that the “No-Iron” shirt is made from fabric that has been literally baked to impregnate the cloth with the chemical agents needed to achieve its “wrinkle free” characteristic. The process of baking the chemicals into the cotton cannot be done in the United States because our environmental laws are too strict, so all of these shirts are made offshore in large quantities in ready-made sizes. If you need a custom fit, your only option with these shirts is to try and find a “trim fit” model or have a tailor alter the shirt – otherwise you end up with a shirt that fits more like a parachute (but you can wear right out of the dryer if you want to).

Tom James is pleased to announce the addition of 16 new Turin EZ IRON custom shirtings to our Royal Classic collection. These are shirts we build to your individual measurements (13 in all) that are woven to stay looking better throughout the day. You’ll send these to the cleaners like you would normal cotton shirts, but the difference is that they will wrinkle much less when you wear them. Our process is done in the finishing of the cloth – these are not baked fabrics. We have perfected the EZ IRON process here to allow a great selection of both dress shirts and sport shirts that will still look crisp and fresh at the end of the day. The checks and stripes in this collection are perfect to wear with dressy trousers and a blazer, but also look great worn untucked with jeans, cords, or chinos.