You are What You Wear

In this study, a group of participants were given simple white lab coats (something that a doctor or scientist would wear) and asked to perform the same test as the regularly clothed group. Those in the lab coats made half as many mistakes as the people dressed normally.

Researchers suggest that white lab coats are associated with professions that display higher levels of care and attentiveness, and that’s how this select group of participants performed.

In the past, we’ve heard of studies in which simply changing your body language can make you feel more confident and powerful, and in many ways, this study is an extension of this. Wearing the right clothes not only gives others the impression that you’re handling business, but it convinces you, too, and that’s why there’s an improvement in performance.